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The Resource A world gone social : how companies must adapt to survive, Ted Coiné, Mark Babbitt

A world gone social : how companies must adapt to survive, Ted Coiné, Mark Babbitt

Label
A world gone social : how companies must adapt to survive
Title
A world gone social
Title remainder
how companies must adapt to survive
Statement of responsibility
Ted Coiné, Mark Babbitt
Creator
Contributor
Author
Subject
Language
eng
Summary
Social media is having a monumental impact on the world's economy. What does this mean for your business? Coiné and Babbitt give you the tools and information you need to survive-- and thrive-- in a business climate in which customers hold all the cards. They reveal how to avoid the dangers of insincerity, and teach you how to objectively assess the fitness of your company's current culture and social presence
Cataloging source
DLC
http://library.link/vocab/creatorName
Coine, Ted
Dewey number
302.30285
Index
index present
LC call number
HM741
LC item number
.C63 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Babbitt, Mark
http://library.link/vocab/subjectName
  • Social networks
  • Strategic planning
  • Success in business
Label
A world gone social : how companies must adapt to survive, Ted Coiné, Mark Babbitt
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Welcome to the social age -- The customer holds all the cards -- The social employee: good, bad, and way past ugly -- The evolution of social recruiting -- The engagement era -- It takes a community -- The death of large -- Flat: the new black? -- The OPEN challenge (Ordinary People, Extraordinary Network) -- The social leader: a blue unicorn? -- Building a world-class team for the social age -- In the social age, customer experience comes first -- And stop calling me "social media marketing!" -- Investing in social: is what you see real? -- The future of business in a world gone social
Control code
1573723
Dimensions
24 cm
Extent
xvii, 238 pages
Isbn
9780814433263
Isbn Type
(hbd.)
Lccn
2014015350
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) 1573723
  • (Sirsi) 1573723
  • (OCoLC)882620105
Label
A world gone social : how companies must adapt to survive, Ted Coiné, Mark Babbitt
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Welcome to the social age -- The customer holds all the cards -- The social employee: good, bad, and way past ugly -- The evolution of social recruiting -- The engagement era -- It takes a community -- The death of large -- Flat: the new black? -- The OPEN challenge (Ordinary People, Extraordinary Network) -- The social leader: a blue unicorn? -- Building a world-class team for the social age -- In the social age, customer experience comes first -- And stop calling me "social media marketing!" -- Investing in social: is what you see real? -- The future of business in a world gone social
Control code
1573723
Dimensions
24 cm
Extent
xvii, 238 pages
Isbn
9780814433263
Isbn Type
(hbd.)
Lccn
2014015350
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) 1573723
  • (Sirsi) 1573723
  • (OCoLC)882620105

Library Locations

    • Boxford Town LibraryBorrow it
      7A Spofford Road, Boxford, MA, 01921, US
      42.69261909999999 -71.0151645
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