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The Resource The Kim Kardashian principle : why shameless sells (and how to do it right), Jeetendr Sehdev

The Kim Kardashian principle : why shameless sells (and how to do it right), Jeetendr Sehdev

Label
The Kim Kardashian principle : why shameless sells (and how to do it right)
Title
The Kim Kardashian principle
Title remainder
why shameless sells (and how to do it right)
Statement of responsibility
Jeetendr Sehdev
Creator
Author
Subject
Language
eng
Summary
How do social media stars attract such obsessive attention -- even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? Celebrity branding expert Jeetendr Sehdev tackles these questions head-on. Sehdev shows why successful images today -- the most famous being Kim Kardashian -- are not photoshopped to perfection, but flawed, vulnerable, and in your face. This perceived transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best -- from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk -- and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight
Cataloging source
DLC
http://library.link/vocab/creatorName
Sehdev, Jeetendr
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.S44 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Celebrities in mass media
  • Fame
  • Social media
  • Internet marketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Branding (Marketing)
  • Celebrities in mass media
  • Fame
  • Internet marketing
  • Social media
Label
The Kim Kardashian principle : why shameless sells (and how to do it right), Jeetendr Sehdev
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
How I arrived at the Kim Kardashian princple -- Susprise -- Expose -- Lead -- Flaws -- Intimate -- Execute -- Conclusion
Control code
ocn947146200
Dimensions
22 cm
Edition
First edition.
Extent
x, 240 pages
Isbn
9781250107527
Lccn
2016044919
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)947146200
Label
The Kim Kardashian principle : why shameless sells (and how to do it right), Jeetendr Sehdev
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
How I arrived at the Kim Kardashian princple -- Susprise -- Expose -- Lead -- Flaws -- Intimate -- Execute -- Conclusion
Control code
ocn947146200
Dimensions
22 cm
Edition
First edition.
Extent
x, 240 pages
Isbn
9781250107527
Lccn
2016044919
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)947146200

Library Locations

    • Boxford Town LibraryBorrow it
      7A Spofford Road, Boxford, MA, 01921, US
      42.69261909999999 -71.0151645
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